Logo signs and brand blocks for BTX Group

About BTX Group

BTX Group is one of the Nordic countries’ largest suppliers of fashion for women. With brands including Brandtex, B. Copenhagen, B. Coastline, Signature, Jensen Women and Ciso, the BTX Group occupies an excellent market position and is represented by 3,000 distributors across Europe.

Acrylic signs and printed logo blocks

Induflex has supplied BTX Group's distributors with a white logo block for B. Copenhagen and B. Coastline and a black sign for the Brandtex brand.

The logo block is a box construction in white acrylic, imprinted with black lettering.

The logo sign is heat bent in an A-shape and made of black, matt acrylic with white digital lettering.

BTX Group tells

“A mere few weeks after our preliminary talks with Induflex, shops received the finished signs.

Induflex was formidable when we needed sparring about the construction of the signs. Our idea was to have a solid logo block constructed in 40 mm acrylic, but whilst working with Induflex, a design was arrived at that meant the logo block could be made as a hollow box, rather than a solid one.

This new type of construction saved on consumption of materials and made the logo block lighter and easier to transport – without our having to compromise on the look we wanted.

I am very happy with the consultation with Induflex and the finished signs.”

Lene Rahbek,

Sales Support Manager, BTX Group

Smart design results in wider choice

Several of BTX Group's shops sell both B. Copenhagen and B. Coastline.

The white logo block therefore has various logos printed on the front and back, so that block can be used to display both B. Copenhagen and B. Coastline.